1) Check how many individual
units/rolls are in the case and calculate the cost per
Fewer units/rolls in a case can give the appearance of a better
value if only the price is
Calculating and comparing
the cost per unit/roll will give you a more
accurate read on the value being
2) Compare the number of sheets
and size of the sheets to compare the cost
Break the cost down by the
number of sheets, if necessary, to compare price
Verify the size of the
sheets. A smaller sheet equals a lower cost.
Short or narrow sheets drive
down the cost because there is less paper
3) Compare the
Embossed or quilted?
Quilting/embossing adds higher absorbency, softer feel and additional cost versus “flat”
sheets. They are more expensive because of the
additional expense associated with enhanced raw
materials and processes to finish the
Whiter, brighter sheets?
Making whiter, brighter sheets is a process that
needs more virgin pulp to produce
a whiter product.
One-ply or two-ply? Using
less material reduces cost.
4) When in doubt,
roll or case. That will help determine the quality of the
Some manufacturers will
“cheat’ on paper basis weight to drive down the price with a lower quality
product. They “cheat” by offering a product with thinner weight or thickness paper in its
raw material state.
Loosely wrapped paper rolls can give the appearance of a larger roll
but actually have much less paper on it.